We are all profoundly affected by light. For example, it is now a medically accepted fact that some people become chronically depressed when deprived of adequate daylight. They suffer from what is called Seasonal Affective Disorder (S.A.D.).

We are also affected by the spectrum of colors that are the components of natural light. We often express our emotions in terms of color - "feeling blue" or "seeing red". What is less well known is that careful analysis of our own preferences for individual colors can accurately reflect our unique personalities and state of physical well-being.

In the early 20th century, renowned psychologists Dr. Max Luscher and Dr. Theo Gimbel developed Rudolph Steiner's basic principles. Luscher and Gimbel suggested that people invariably chose colors for their direct association with their current physical state and psychological needs.

What is new is the Colorgenics system, and the way it harnesses 21st century computing power to analyse those color preferences.

Years of painstaking research in behavioural psychology have enabled Paul Goldin to develop a sophisticated but remarkably easy to use computer program. By examining your individual color preferences, Colorgenics speedily reveals to you your underlying character traits, and also provides an incisive insight into your physical well-being.

The Colorgenics program is made up of eight standard colors - you simply select these colors in your preferred order.The number of ways in which these eight colors can be ordered is vast, and it is in the analysis of these permutations - and specifically the one personal order that you choose - that the power of the Colorgenics program becomes apparent.

Colorgenics makes no claims to infallibility, but the results consistently show a high degree of accuracy. In fact, 87% of respondents in a recent survey said that their analysis results were 'amazingly accurate'. Men and women across the world have found Colorgenics irresistible - Over 9 million people have experienced Colorgenics.

Meeting of the Minds Paul Goldin and Max Luscher Zurich 1998

Please note: Though Colorgenics was inspired by the world renowned Luscher-Color-Test, as taught at universities and their medical clinics, the two are not to be confused. Colorgenics does not rely on the same colors, which in any event cannot be reproduced precisely on any screen. The Luscher Color Test gives a precise and correct evaluation. Colorgenics, fascinating though it is, was designed more as an interactive experience than as an exercise in science. Anyone wishing to have a strictly scientific analysis or to get more information on the original Luscher Color Test should contact Luscher Diagnostics via e-mail at: luehen@aol.com.